Unfortunately, in this day and age, many California consumers seem somewhat desensitized to the idea of falsely advertised products. Still, false advertising is against the law. As such, some companies are forced to pay compensatory damages because of falsely advertised products. Recently, nationally known Lifestyle Lift made changes to its advertising campaign following a probe into its marketing efforts.
The company has now agreed to change certain aspects of its marketing campaign. Lifestyle Lift will no longer be able to call the facelift a "revolutionary procedure." The company will also be required to refund some of its clients' money.
The agreement comes nearly four years after the company settled a similar inquiry, which indicated that Lifestyle Lift employees had been posing as satisfied clients. Moreover, at least one Lifestyle Lift client filed a complaint after being led to believe the procedure was relatively painless while offering a quick recovery - purportedly, this was a far cry from what she actually experienced. It has also been reported that some plastic surgeons have questioned the company's advertising promotions.
A spokesperson for the Federal Trade Commission's Bureau of Consumer Protection, its former director, made a statement indicating that the agreement should serve as a signal to other companies - urging them to pay closer attention to requirements. Companies in California, and all over the United States, have a responsibility to the public to adhere to specific advertising guidelines. The impact a falsely advertised product can have on consumers is potentially dangerous. California residents who feel they've been victimized by falsely advertised product may be well served to explore their options within the parameters of the law.
Source: USA Today, "Lifestyle Lift changes national ads after probe," Jayne O'Donnell, June 18, 2013
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